WORK -> Strategy, concept, naming, brand identity, packaging design
CATEGORY -> Confectionary & snacks
CLIENT -> Orkla Confectionary & Snacks
Pure cacao, fresh milk, less sugar, real fruit juices and short ingredient lists are the core of Nidar´s refreshingly new candy series, Vill (meaning Wild). Simply good stuff – straight from nature.
We tested a huge amount of different concepts with the consumers before ending up with this mainly handmade design – inspired by the imperfect roughness of nature. Strong colors printed on rough backgrounds, speaks candy and nature at the same time. – A more natural candy experience.
