WORK -> Brand identity, packaging
CATEGORY -> Drinks
CLIENT -> Grans Bryggeri
From lost in the shelves to hero brand – We’ve taken Taffel on a journey to become a crystal clear brand with a much bigger shelf impact and brand strength. Taffel is a clear, sparkling water from Norway both with and without flavours.
We’ve given Taffel a new identity, a few new carefully selected brand assets, and an updated bottle design.
Taffel has been designed to draw it closer to it’s mother brand Grans, which has also been given a new logo and flexible brand structure to embrace a huge series of different products in the non-alcohol category.
The brand´s origin of coming from a small town (Sandefjord) by the Norwegian coast also receives a new and important role in this redesign.