The Little creatures of Valdres

Små Vesen Brewery

WORK -> Strategy, concept, brand identity, packaging design
CATEGORY -> Drinks
CLIENT -> Små Vesen Bryggeri

Small craft brewery, Små Vesen (Little Creatures) had issues with poor visibility, complicated storytelling, and were struggling to reach a wider audience. Being the only brewery in the unique, mysterious and remote Valdres region, we spearheaded our design by basing all concepts around the location of Valdres to helping them clarify and own this origin.

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A growth strategy was implemented by clarifying 4 key products with larger sales in Norway which had previously disappeared under complicated names. These products were also made the heroes of the product range, intended for mass market grocery stores, but maintaining the feeling of buying directly from a local producer to bring home a piece of the valley’s unique atmosphere.

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The brewery´s original story of the region’s never-to-be-seen little creatures  inspired the hand-drawn fantasy characters. Illustrations and logo were made in a classic woodcut style, to emphasise the beers handcrafted quality whilst hinting to the Valley’s tradition for great woodwork.

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We defined a few key brand assets, and gave them size, space and attention. Enough to bring forth the story and origin of a now much stronger brand, where even the wavy die cut of the labels is born out of the idea of single minded storytelling – representing the river that runs through the valley of Valdres.

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