Real Cider Without the Booze


WORK -> Strategy, naming, brand identity, illustration, packaging design
CATEGORY -> Alcohol free drinks
CLIENT -> Gardsbrenneriet
AWARDS -> Diploma, Visuelt 2023

With the steep increase in sale and demand for low-to-no alcohol products in Norway, boutique distiller Gardsbrenneriet decided to launch a series of alcohol-free ciders which did not compromise on taste or quality. This range of non alcoholic ciders were produced with the same techniques as their alcoholic ciders; with natural fermentation (similar to natural wines), without added sugar and using only produce from their own farms. With Frisider however, they bottle and halt the fermentation process just before the alcohol develops, creating a cider with a true organic taste, without the booze.

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Frisider 1

Gardsbrenneriet wanted an appropriate design to help differentiate this product from the other alcohol-free ciders on the market, with a focus on it’s naturalness.

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Frisider 4
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Frisider has been given a modern, slightly quirky, small-batch inspired design, with the entire front label hand-drawn to create the right organic expression. Fun hand drawn illustrations showing the act of collecting the perfect ingredients are created with a vintage feel and organic roughness. These illustrations combine with modern hand-drawn typography play the main role in creating stand-out shelf appeal with high-quality expectations.

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Frisider 11

The front label takes its shape from classic apple stickers giving a not-so-subtle indication of the ciders contents. The back label is kept simple, with an almost homemade shape and design inspired by small batch natural wines.

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