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WORK -> Concept, brand identity, illustrations, packaging design
CATEGORY -> Drinks
CLIENT -> Lykki Sweets
AWARDS -> Shortlisted, Dieline Awards 2022
Founders Paul and Roger wanted to recreate their memories of childhood candy-infused happiness. Now, as adults, they’re hunting for the best handcrafted products, with organic ingredients and sustainable production, to recreate this feeling of happiness related to sweet treats.
With a wistful logotype that curls up in pure happiness and peaceful characters in various states of pure bliss float, relax, dance and celebrate, this feeling of happiness shines through on every facet and communication space.
We’ve combined a playful font that stretches and pulls, the idea of each product as a little “good luck bringer”, colours in soft, calming tones and our illustrated mascot exuding harmony and happiness. These elements have helped us bring Paul and Roger’s memories to life in an immediate way and baked it into the brand so that Lykki will also be able to accommodate other sweet products in the future.
Enough talk about happiness. The simple fact of the matter is with our playful, yet relaxing design we’ve created an extremely social media friendly product and propelled Lykki soda’s to be quickly stocked all over Oslo without any promotion or advertising.
