WORK -> Concept, naming, packaging design
CATEGORY -> Confectionary & snacks
CLIENT -> Orkla Confectionary & Snacks
Nidar Utsøkte Smaker is a premium dark chocolate coated marzipan for seasonal release.
We deliberately strayed from the traditional red and gold product language used in the Norwegian market for Christmas and Easter. Nidar Utsøkte Smaker had a successful launch due to it’s strong in-store presence.
The light, fresh and elegant visual language has helped elevate the products premium ingredients and it’s market position in the eyes of the consumer. It has quickly become a key category competitor in the Norwegian market.
Product photography by Studio Isidor
