The Mischievous Brewery

Grans Bryggeri Beer

WORK -> Strategy, brand identity, illustration, packaging design
CATEGORY -> Beers
CLIENT -> Grans Bryggeri

With a shiny new factory comes great opportunities. A new, playful and exciting design across the whole range of Grans beer was needed to represent  the real soul of this old, family owned brewery.

 

Grans’ new brewery is Norway´s most modern one. It’s bold, clean lines snugly fit in with the more than 120 year old building.  This amalgamation inspired our new direction for the brand itself, in the intersection between history, future, boldness and the spirit of the new generation now running it.

Grans Wall

We made a brand new strategy, and created the concept that Grans is all about “Ekte glede” – Real joy. And it really is – it’s in their behavior, the tricks they pull on each other, and the joy they find in the craft of brewing. And of course, it’s also real joy in taking a break with a proper beer. Whilst beer is a serious matter for the team at Grans, they really got on board with the concept of pure fun for the brand.

Grans Tropisk IPA can

We transferred the idea into packaging designs by using craft beer influences repackaged to fit into the mainstream beer market. Drawing on inspo from pop art/comics, we created bold and playful takes on illustrations and incorporated them with bright versions of the classic Norwegian beer colour coding. Enhancing the brand refresh, we modernized their existing logo and placed it front and centre as a large hero feature on all packaging.

Grans 30