WORK -> Strategy, concept, packaging design
CATEGORY -> Sports
CLIENT -> Helly Hansen
Helly Hansen has an immense range of technical garments and apparel.
To increase their brand awareness and emphasize their technical knowledge, we scrapped their predominately black paper labels and white boxes. We brought back red as their core colour and made it the hero.
Tactile, textured and technical materials were applied to a modular labelling system.
We utilised glossy and matte textures with contrasting materials such as frosted plastic and transparent rubber prints to mirror the wide ranging environments HH clothing can endure.
By presenting these elements in a clean, simple easy use format, all Helly Hansen disciplines can now communicate clearly and effectively.
