Re- Establishing Premium

Sætres Beste Biscuits

WORK -> Concept, packaging design
CLIENT -> Orkla Foods

Sætres Beste needed to reinstate their position as Norway’s premium biscuits for cheese.

With this redesign we increased their premium perception and expertise; matching the perfect biscuit to the perfect cheese. Inspired by renaissance paintings and classic wine labels, we created a new visual language; Tip-toeing the line between fine dining, decadence and regular consumption.

The sides of each box has markings reminiscent of large Parmesan cheese wheels allowing us to continue telling the story across the packaging. By simplifying and romanticising the imagery we increased shelf impact whilst maintaining Sætres’ expertise and knowledge. Bon app!