Summer in a bottle

Gilde Sommer Aquavit 
Repositioning, concept
+ packaging design

Summer. Bottled.

This is the first design released from our work with repositioning the Gilde Aquavit brand for a younger audience and a wider set of occasions. Incorporating a more playful, unpretentious approach to how we talk about our products and the new world of Gilde Aquavit.

The essence of summer is represented in the flavours of this new aquavit from Gilde and the same goes for the label. By taking our design cues from Norwegian summer vibes and pairing it with custom cut label shapes and a soft, but vibrant colour palette you can almost taste the fresh sea air.