Pizza – the real thing

Rema 1000 
Real Italian pizza
Concept, naming
+ packaging design

Concept and packaging design for a range of (frozen) real Italian pizzas for supermarket chain Rema 1000. No cheating – the pizzas are actually made by hand and baked in stone ovens in Modena, Italy.

Inspired by classic Italian posters, bar signs and typical colouring, we developed the concept to clearly differentiate this series from the traditional category language in Norway. This provides the Norwegian consumer with a taste of the real Italy, staring back from the shelves.