Upscale confectionary for the mass market

Nidar Utsøkte Smaker
Concept, Naming
+ packaging design

Nidar Utsøkte Smaker is a premium dark chocolate coated marzipan for seasonal release.

We deliberately strayed from the traditional red and yellow product language used in the Norwegian market for Christmas and Easter. Nidar Utsøkte Smaker had a successful launch due to it’s strong in-store presence.

The light, fresh and elegant visual language has helped elevate the products premium ingredients and it’s market position in the eyes of the consumer. It has quickly become a key category competitor in the Norwegian market.

Product photography by Studio Isidor

Nidar Utsøkte Smaker - Packshots

Nidar Utsøkte Smaker - Tynne Skiver - package corner

Nidar Utsøkte Smaker - Chocolate

nidar utsokte smaker angle

Nidar Utsøkte Smaker - Marsipanskiver - Packshot bottom right corner

Nidar Utsøkte Smaker - Tynne Skiver pieces

Nidar Utsøkte Smaker - Tynne Skiver box corner 1

Nidar Utsøkte Smaker - Cacoa

Nidar Utsøkte Smaker - inside

Nidar Utsøkte Smaker - POS

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