Lager 63
Packaging design & Branding

Tall Tales from Christiania Bryggeri.

Christiana Bryggeri’s flagship lager needed a punchy, fresh and new design. To raise it’s visibility in store we needed to create a stronger personality so it could pop in the shelves.

Drawing on inspiration from the banks of the Akerselva river in Oslo, we created the concept of Tall Tales from Christiania Bryggeri. A recognisable yet, foreign world of stories long gone, brought back to the present.

By highlighting Norway’s fresh water and love of nature, a familiar yet unexpected visual language has been created. Using a combination of bright colours and modern typography paired with vintage imagery the Lager 63 universe really is a place full of tall tales…