Hurrah. Julestemning…

Julestemning Juleakevitt 
Concept, illustrations
+ packaging design

Oh, it’s Christmas…

Already having a broad range of traditional Christmas aquavits, Arcus was searching for a younger audience for this easy-to-drink aquavit boosted with fresh but typical Christmas flavors.

We crafted this juleakevitt into a humorous, ironic Christmas icon, with a little rebellious touch. Celebrating those awkward moments of meeting family and going home for the holidays, this design taps into all the untold, annoying elements of Christmas. Hopefully this bottle (or the bottom of it) will help you overcome the trials of Christmas, and really be thankful for each pair of useless socks. Don’t forget to smile.