Helly Hansen - animated hero black

A red thread for global sports wear

Helly Hansen
Global branding
+ packaging design

Helly Hansen needed to increase the brand presence and emphasize their technical knowledge across their wide range of garments and apparel.

Scrapping their predominately black paper labels and white boxes, we brought back red as their core colour and made it the hero. Tactile, rubber printed logos on frosted plastic and a combination of glossy and matte textured cardboards increased the tech feeling of each product. Applied to an easy-to-use modular system, all branches of the brand can now communicate clearly and effectively through their packaging.

Helly Hansen Shoebox 1

Helly Hansen Beanie

Helly Hansen Tech Drawing

Helly Hansen - 3 Cards

Helly Hansen - tag tie detail

Helly Hansen - helly tech

Helly Hansen - hanging

Helly Hansen - combinations

Helly Hansen Shoebox 2

Helly Hansen - Jacket

HH Bilder Professional

Helly Hansen - Card Detail

Helly Hansen - hero jacket

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