A new sub-brand for FUN Light

FUN Light Green
Concept, brand
+ packaging design

Fun Light Green is a naturally sweetened, low calorie cordial, building on the well established Fun Light name. Being sweetened with Stevia, Orkla needed to clearly point out the more natural profile of this product series and express a clear difference to their core Fun Light products.

A family resemblance to their range was still essential. Based on this need we gave their existing logo a spruce up, adding a new sub-brand and colour. We added a world of flowers letting the Green sub-brand overshadow the Light in their logo.

Fun Light Green Apple

Fun Light Green - hero packshot

Fun Light Green 5 - Logo

Fun Light Green Bringebaer

Fun Light Green 4


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