WORK -> Strategy, concept, packaging CATEGORY -> Alcohol CLIENT -> Gardsbrenneriet AS
The first product in Gardsbrenneriet’s growing line of modern booze – Gardslaboratoriet – incorporates traditional liquor types infused with cutting edge, custom distilling techniques to create classic but clean flavours along side more creative/experimental tastes.
Influence from classic liquor labels with their botanical illustrations and traditional type treatments doesn’t represent Gardslaboratoriet’s style. Hence we have decided to turn the language on it’s head without loosing that classic Gin vibe.
Our new packaging blends the exclusivity of traditional gin and it’s botanicals with graphics and text inspired by the laboratory used to create it.
The chemistry behind the Pink Gin is as important as the flavour, so we created an icon based logo for Gardslaboratoriet. It’s a modern take on beakers and the tools found in a chemists laboratory, representing the two distillers/owners/ tastemakers from Gardsbrenneriet.
Embossing and thick, tactile papers retain the premium quality of Pink Gin, whilst vibrant colours and botanical illustrations twisted into almost grotesque amalgamations of the many ingredients found in the Pink Gin create a stand out look on the shelf.
The beautiful, perfect style of traditional botanical illustrations is changed as though they are from an alternate reality with twisted branches, fruits and seeds of impossible sizes grow from too-small branches.
