Tall Tales & Loose Lagers

Lager 63 Beer

WORK -> Concept, brand, packaging
CATEGORY -> Beers
CLIENT -> Christiania Bryggeri

Tall Tales from Christiania Bryggeri.

Christiana Bryggeri’s flagship lager needed a punchy, fresh and a completely new brand. To ensure its visibility in store we needed to create an entirely new, strong and interesting personality so it could pop in the shelves.

In addition we updated the Christiania Bryggeri brand and online presence.

Drawing on inspiration from the banks of the Akerselva river in Oslo (the location of the original brewery), we created the concept of “Tall Tales from Christiania Bryggeri”. A recognisable yet, foreign world of stories long gone, brought back to the present.

The slogan “Pure Norwegian” signals to an international audience the quality of Lager 63. By highlighting Norway’s fresh water and love of nature, a familiar yet unexpected visual language has been created. Using a combination of bright colours and modern typography paired with vintage imagery the Lager 63 universe really is a place full of tall tales…