High-End Panties

Helly Hansen Lifa H1 Pro

WORK -> Packaging
CATEGORY -> Sports
CLIENT -> Helly Hansen

High-end panties for all the Iron men – and women – out there.

But seriously; Helly Hansen needed the new H1 Pro Lifa series to stand out from the rest of their Lifa range as a new, top of the range product. After all, these are garments developed based on body heat mapping, making them one of the most high tech base layers on the market.

Borrowing colours from extreme sports, and hardcore sports equipment, we made the packaging gunmetal grey with fluorescent variant colours coated with glossy lacquer. This gives it an elevated high tech experience, from the moment you pick up the box, to unboxing it in your own work-out-slash-bicycle-repair-shop-basement-facilities. Rock on!