WORK -> Brand identity, packaging
CATEGORY -> Drinks
CLIENT -> Grans Bryggeri
We’ve made a new design concept for the core products of the Grans soda series. As the first step away from the former both complex and different designs towards a stronger, simplified and more unified brand. A universe of bubbly fun. At the same time our target was to build stronger individual sub-brands to combat their international competitors with a bit more bite.
Our new design for Grans orange soda, “Siesta” is inspired directly from its Spanish name, sun-drenched family trips to Southern Europe, ripe oranges and lazy sunny days.
Ah! Exotic flavoured Tropo! The flavour is a hidden secret except for a very few. Most consumers struggled to understand what it tasted like so we focused on fun tropical adventures for the masses instead! The flavour specifics aren’t important, as long as people know it’s a magical tropical taste. Who doesn’t want that?
Lemony, limey sweet and tangy? Say Singo! With a brand new refreshed design.
This new soda series has been designed to bring it closer to it’s mother brand Grans, which has also been given a new logo and flexible brand structure to embrace a huge series of different products in the non-alcohol category.
The brand´s origin of coming from a small town (Sandefjord) by the Norwegian coast also receives a new and important role in this redesign.