The Mainstream Craft Beer

The Main-
stream Craft Beer

Frydenlund Beer

WORK -> Strategy, brand, packaging
CATEGORY -> Beers
CLIENT -> Ringnes

From the zen like feeling of that refreshing, dew covered matte can in your hand, to the perfect serve in a random bar – We’ve nurtured and continued telling the right stories for Norway´s (still) fastest growing beer brand for a decade.
 
Lean back and enjoy the craft beer of mainstream beer – never wrong, always right!

We’ve celebrated and fine-tuned a few distinctive brand assets across all surfaces, building one of Norways strongest beer brands. The “ML star” which is the oldest registered trade mark in Norway. The horse and carriage, based on the actual Frydenlund beer delivery trucks from back in the days which has been made in to a stylised icon.

With a strong and simple packaging design the brand easily innovates into new and exciting beer categories such as fruit beer, and is also adapted to seasonal beers such as the traditional christmas beer in an effortless way. Combined with super–matte can surfaces and natural materials such as brown cardboard, hinting towards a more crafted beer, it has a very tactile and physical appearance.