Døgnvill needed to do a full review of their concept and brand ID as their identity got a bit worn and fragmented, whilst simultaneously growing as a restaurant chain.
We created a tight and concistent core identity, together with a more playful and diverse language for their exterior signage and interior details. This approach enables Døgnvill to maintain their goal of a localised but familiar restaurant experience; avoiding the chain-like appearance and allowing them to connect with their local community in a genuine way.